#playmasbkstyle with Moneifa Brooklyn Labor day 2016

The idea for this series was inspired by inbox messages asking  me about the Labor Day Parade in  my  Facebook Inbox 
I've added the harshtag #PlayMasBKStyle to indicate opportunities to  join the  Brooklyn  Labour day as a masquerader

The question was posed 

I'm seriously interested in becoming a masquerader at the NYC West Indian Carnival. Do you know how I can make it happen/

For many outside the  Caribbean Community little is known.  this year's celebration is carded for September 5th 2016.  However, the celebration and prep has already started and will continue throughout the summer. There are three core opportunities to "Play Mas" 

  • Kiddies Carnival for young children the Saturday of Labor day weekend. 
  • J'ouvert Early Monday Morning 
  • Monday Mas - 9-6 pm along  the  Eastern Parkway  route. 

Here are just a few of teh questions we're trying to fill in! 

How do I Sign-Up  

Signing up is a simple matter of Shopping the various Mas Camps Choosing a costume in a Section making a deposit, getting measured,  with fitting and pickups the week before Labor day.  We'll be adding the list and info on bands as they come available as well as articles that open up the culture and BUSINESS of this vital component of the Brooklyn Design sector. 

Do they make  sexy costumes for Plus sized women?

Each  band handles it differently but yes full figured women are not only catered to  but appreciated within the culture.  Ask each band their procedure. 

How many miles is the parade route
Are there workout plans that prep you 

#PlayMasBKStyle is a series on the Business of Brooklyn's Labor Day Carnival celebrations. See details at BrooklynFashionWeek.com/playmasbkstyle
In our first video we interviewed emerging Brooklyn masquerade designer "Moneifa", Section Leader BIJOUX , In Detailz Mas, LaborDay Monday 2016. We touch on her Section In Detailz Mas, LaborDay Monday 2016 - her presentation BIJOUX. Her goal to share her "culture" and her use of emerging technology to accomplish her goals.   

Moneifa also designs for EDM Festivals and Carnivals by order
Moneifa @cherryhouseinc
917 421 2910
social media @cheryhouseinc


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It’s the season  for transitions and we’re stepping  the game up as far as creating  a sustainable local supply chain for local cottage sectors globally.  What sets us apart is the process we  take our collective through. Tapping into our combined experience and expertise  in; _ Tradition Fashion, Creative Cottage, Bespoke/Custom tailoring and emerging tech. The following is a report  published simultaneously on Brooklyn Fashion Week, Nyukco and our project leads Personal blog…  Between  Now and September 1oth 2015 this report in itself will evolve..


BROOKLYN FASHION WEEK www.BrooklynFashionweek.comwas reserved to support  Brooklyn’s fashion sector and the designers who ​lived and or worked in the borough. BKStyle has evolved over the years. ​In 2011 we ceased following  current  practices and chose within the last few years to address issues affecting fashion and trade professionals. That exploration has evolved with the deployment our startup incubator space and program. In transition  our startup incubator space and program. In transition, we are looking towards utilizing the site as an access point to all Brooklyn Fashion. Shifting the focus to a weekly round up of fashion related events as well as supporting the sector via the promotion of “Brooklyn made” Wheretowear and weartowhere Bkstylust across social Many of our previous projects have evolved – (see list  at  project leads personal blog)


NYukCo  –  Many have been adapted NYukCo as components of NYukCo.
NYukCo.com is pre-startup Incubator project  out of www.Brooklynfashionweek.com. NYukCo
​was created as a solution. Fashioning Change Locally & Impacting Lives Globally, NYuKCo serves the Creative Industries Exploring the  intersection of Fashion, Business and Technology  with the goal of incubating and accelerating  sustainable local fashion  and lifestyle businesses. It developed after  Last  years BKStylecon ​A unique conference that evolved into a bootcamp.  This years conference will be virtual and feed of last  years events. (sign up to our newsletter  for more  info). We resume NYukCo in early September in the meantime we’re in transition seasonally. We’ll soon be moving from  from summer to to fall/holiday. as well as structurally  from Alpha 1 and 2 of our pre startup phase  to Alpha3.

​understand we ​ do not sell images​,​ we sell apparel. Within ​the local fashion sector man​y cater to several​ price points and clothing categories but  “Fashion” usually  refers to what’s popular with stylish fashion forward consumers. The business  of fashion is successfully executed when we can provide what the consumer needs or desires and what the designer​s​seeks to offer. The former means effective consumer profiling, interaction and development. ​The latter ​means addressing issues in the local fashion sector. We’ve worked hard in the last year testing various concepts and we are currently making the transition from testing theories to formatting procedures that works.

  • ​At the core design is about creativity and thus opportunities for challenges, inspiration stimulation exploration ​must exist
  • ​We needed to address the sourcing and supply of material, ​trim & ​accessories​, color, ​palettes and print
  • ​Technical design support and sampling services that ensure great fit is still very much an issue even for the local sector
  • Production & Manufacturing personnel, supplies and facilities
  • Access to experienced personnel with expertise in Merchandisingfor wholesale​,retail and direct  sales, online and offline
  • Fashion As “Conversation”, ​Navigating the complicated process in marketing, advertising and promotion across the ConversationPrism​
  • Navigating ​Shipping and Fulfillment, import, export and customer service solutions
  • the financing  funding and other resources to make it happen and 
  • ​Trade platforms & publications that help monitor and report on innovations & future trends affecting the  sector locally and globally
  • Business of Fashion | Fashion tech  ​|  ​Fashion Law ​
We’ve learned that a “Whol-istic and organic” approach is needed, and that a lean approach makes that paucible and “executable”.  Solutions were inspired by  need, fostered through  “testing” but become effective with  practice, adjustment and repetition – lather, rinse – repeat.  developing solutions take time.
A list of our present participants as well as their look books  will be updated shortly
We focus specifically on the creative cottage sector, however as a collective approach NYukCo is not  for everyone. Within our first two weeks we were reminded that  creative cottage is a broad term and included. Our initial Participants
​The scope needed for fine tuning a concept to a final product service and merchandise means t that novices are not an ideal fit  for the physical offline program. However they do benefit tremendously  from access and so a virtual program will be tested this  fall after repeated request. Alpha 3 is dedicated to structuring participation details. participant  have thus far all opted in understanding that the program will shift and  we really do need to thank them for their willingness to help solve longstanding issues. When we opened our doors we had the  pleasure of directly  engaging our community and realized that  for many we were the only  source for information. We soon realized that  our potential  cohort pool  included
  • ​Novices, Emerging and Masters  Designers crafters and artisans ​
  • Local Participants – Alpha 1 | Alpha 2 | Please contact us to participate in Alpha 3
  • ​Alpha Access to ​Virtual Participants ​
  • Heritage 
  • Paint-A-Line™ Draw-A-Line™ Brooklyn Has a wealth or artistic talent, visual artist many of whom are not 
  • Full time Entrepreneurs
  • Part Time Entrepreneurs and
  • ​Hobbyist – accommodating – Professional in other fields who still create high quality items but  are not interested in managing the business of it’s sale ​as per request we will shift www.​DeMarketplace.com to a manged sales outlet for these
  • Those who simply want access to resources without  participation
  • Vested Interest Partners and Sponsors​
  • Fashion Interns Apprentices and Angel – round off the full scope of “WHO’ is involved


​- Each component was developed as need arose.  ​While we’ve laid out  a general outline. it should be noted that each  addresses specific challenges and their solution. The  full scope is reserved for participants. What sets us apart is the process we  take our collective through. Tapping into our combines experience and expertise  in Tradition Fashion, Creative cottage, bespoke/custom tailoring and emerging tech. Alpha 3 we will focus on streamlining the processes.
  • Pop Up Lab Part boutique, part pop-up shop, part lab, its a physical space that facilitates live interactions between businesses and consumers. Weekly Saturdays 1-5
  • FashionTech Makers Studio A hands on exploration of fashion, tech, and fashion tech, topics as they relate to creative, business, presentation and sale in both the online and digital platforms  weekly 10:30 am –1pm
  • ​#​SocialCommerce Social commerce -​ ​We’ve seen in recent months an emergence of a new type of entrepreneur a person whose daily selfies are soft sells for products to their social media following. Essentially they are engaging in Socialcommerce. They wear these items or pull a “look” together and leverage their carefully developed social collateral. Hence Socialcommerce model. Our designers and stylist encourage consumer engagement, having real  customers ​styled and committing that  to various  media formats video, photo, with the  intent  of sharing via social media. We plan to seasonally  bring in  guest  ​curators, stylist ​photographers, blogger and models to add their unique voice to the local style conversation
  • Video Enabled Sales
    ​ our goal is to have our video enabled solution functional by Fall/holiday 2015 ​
  • Platform Designers across the globe want access to local shoppers. ​Brooklyn provide access to NY​C Fashion in general and the a​n​d the
    powerful Brooklyn branding particular. ​However Brooklyn Designers also want  access to th global community  when they travel. Platform​ is presented by the  team at NYukCo in conjunction with TheStratosphere.com, Bklyn.Tv and  WWW.Brooklynfashionweek.com
  • Bridge is a component through which we seek to integrate local creative cottage into NY vibrant tech and business circuit.
  • BYT3– A Sourcing Initiative target date ​- early 2016
  •  Cottage  Production – Training –  One of the few component  untested on a larger scale is a training  program ​that  would create a skilled local production  sector. We’ve laid out a plan and will pursue development  during Alpha 3

We serve a sector that  does not have access to ​traditional funding, nor press. As such the ability to  speak – communicate will be our next  focus.

​Improving  communication  between Stakeholders and vested interest parties

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#BkstyleCon Popup

Come shop Local Designers… A/W 2014 and Holiday 2014 preview. Door Open To shoppers at 8 pm-12 pm sharp… event will be video taped so do represent! Entrance to event is an agreement to be recorded for broadcast!

  • 8-12pm Attend  our Brookly Pop up event and  our special livestream selleing labs, $20 (see ticket below)

BKstyleCon looks at strategies, business needs and technology in key areas especially relevant to immediate solutions… professionals can  select  one or all

Check full schedule for other Conference sessions and Workshops

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Leverage Your Alter Ego

A #bkstylecon motivational training seminar for professional development . Success requires leadership and presence some admonish you to fake it  till you make it”  For Designer Sasha Peters,  it’s about Tapping  into and leveraging your alter ego and she is expanding her service menu to include motivational Speaking!   
Description- Tap into your alter ego and leverage your way to success!
Master Designer Sasha Peters AKA  “Designer Hot Cocoa” speak on her decision  to walk away from a successful six figure label, to rediscover her muse, her recent relaunch new adoption  of technology (check her Instagram  media cards) ! Bigger Bolder more playful!

Presenter Sasha Peters 

This is a stand alone events… but  do check out other events

Check full schedule for other Conference sessions and Workshops


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Tapping into your Alter ego to Leverage Success

Jumpstart you  creativity and build confidence. Mini fashion show & presentation by Lingerie designer Sasha Peters

Lingerie designer- Sasha Peters designs and presents as her alter ego HotCocoa Cocoa. A  “partnership”  that has been extremely successful! She now  lecture and presents.

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#BKstyleCon-Material Design – Accessories & Shoes

#BKStyleCon presents two wokshops that challenges designers to create solutions specific to a customers wardrobe needs, as vehicles to increased sales.

Saturday, September 20, 2014

11:00am – 1:00pm –  Design Elements and principles for the Accessory Designer  

1:00pm – 4:00pm  Shoe Redesign lab Shoe Covering  Workshop  with Designer Tenneh Wilkins

Too often the local customer complains they cannot  find what they  need.  The cries that
“It simply  does not go with my outfit “,
Really is simply a lack of merchandise planning that can be attributed to isolation  of independent designer. What ever your medium of choice learn to take the wardrobe needs into account and leave with  a series of templates to build on.

Each session we’ll look at

  • New media and emerging tools relevant to topic
  • New Fashiontech Startups
  • Business models
  • Identify untapped opportunities
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An Intense 5 Day Studio Workshop

#BKstyleCon  2014 – #SewOpen Design Fashion Studio –

An intense five day workshop focused on understanding fashion, business and tech, how they work together and how to leverage them to build a Six Figure Indie Fashion label- or indentify “challenges, needs and desires” on which to build the next big #fashiontech Startup. 
A master lab led by experts in both Traditional and Cottage based fashion

Monday 15 – 19, 2014 5 Day Sessions 
This is a specially designed 5 day seminar-workshop- lab that focuses on Local Fashion ecosystem and the
Business | Production | Operations | Sales & Marketing
It will  place all these issues into perspective for attendeees.

  • The goal is to assist local businesses in adapting and adopting Technology
  • To help the improve the success rate of local fashion businesses
  • To help expand selling  on a Global Scale as well
  • Conceptualization of  Fashiontech startups

Lawrence Pizzi www.Lawrencepizzi.com  will be fresh of  New York Fashion Week  technical production for a major International Luxury Label and brings his expertise as a designer, a professor at several New york Institutions and his experience as an owner of a luxury label. Local designers will gain insight as how to manage quality  control Line production and communicate their needs effectively.

Bonnie Sandy www.Bonniesandy.com

Ms Sandy will bring her expertise in the local  creative cottage & te3ch  sector.
Attendess will leave with the skills

  • To leverage their creative properties into product, services and merchadsie.
  • Leverage new and existing tech tools to cut cost and increase profits
  • Determine  Brand pricepoints and market positions
  • Lay out operational strategy and Identify a sustainable business model
  • understand merchandising   product lines for various markets
  • Communicating the value of design product via proper labelling, storytelling and imagery

Attendees must attend all 5 days . This not a “how to sew” but rather ‘how to manage” decisions needed in the creation of a  fashion line. One of the most intense prep session s out today!

With input from Fashion Business | Production | Operations | Sales & Marketing& tech experts 

Best suited for buiness & concept  development  in fashion  & soft furnishing – apparel, home decor and exterior design. One can take the role of Buyer, Consumer, Manufacturers, Designers, Wardrobe suppliers, Artist,  Stylist ,  Entertainer, Promoter, Educator, Blogger, Journalist,  Curator, Critic, Archivists, marketer, Techical support – Collector, Exhibitors,  Innovators,  service providers or ven  “Fashionista’  becoming an enthusiatic consumers of  various sub niches, scales, locales and interest  or those in  apparel manufacturing
Note EarlyBird Special $300 valid till September 4th
Full lab price $400
Includes Pop up shop participation

Designers have been submitting their questions to be sent a full outline  please fill out this form …



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