The Republic of Brooklyn leads an international
group of designers harnessing the power of “Social TV & Social Retail” to present,
market and sell. Brooklyn Fashion
Week has put the call out for designers of fashion, home and accessories
products and services in the fashion, beauty and styling industry to submit a video
(3-15-minutes) for screening in early November!
www.brooklynfashionfilmfestival.com BKFFF is a new platform that leverages emerging technology;
Social TV and Social Retail to offer 'real time' live simulcast or on-demand
films/videos to consumers and trade, who can shop or sell, indie fashion, home
and accessory products and services! Video allows you to have a virtual and
remote presence, Showcase and sell and ultimately cuts your cost!
This year’s Brooklyn Fashion Film
Festival is a “proof of concept” stage, but these designers have
been using Video to discuss and consult, stream live and recorded
presentations of their shows and even the logistics of selling from within
Video! The effort is led by www.Brooklyn FashionWeek.com with interest expressed
from designers in NY, France, Nigeria and the Caribbean, to tap into the New
York fashion scene not just to show, but to access information, source,
sell and garner vital trade!
“We prefer to see our designers
spend thousands of dollars on producing their lines rather than spend it on
walking a runway for 8 minutes! We want
to see their unique vision rather than a group presentation…and at the end of
the show/video we want consumers and trade to buy designers’ products! That is,
after all, the point of Fashion Week,”
said Bonnie Sandy, fashion designer and
tech guru.
“A small independent designer can expect
to invest anywhere from US$4000 and up, to adequately present, whether
that is direct to trade or direct to consumer,” she continued. “Statistics show the average show with
the necessary marketing will see a designer shelling out upwards of US$10,000. For independent designers, many of
whom do specialty, limited edition and private couture work, that is not a
practical figure!”
In an effort to ‘afford’ shows,
we see designers skimping on marketing, while at the same time unable to follow
up on resulting leads because of lack of funds or lack of resources!
It’s a vicious cycle that sees promoters profiting and designers struggling!
www.brooklynfashionfilmfestival.com will see designers position video and take it’s
convergence, interactive and social properties to create a platform that
goes beyond the runway, literally selling to trade and directly to
consumers.
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