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call for artist designers crafters and leaders to create chane

This question came to us ... recently...

" I was contacted by Brooklyn Fashion Weekend. Is this run by the same people who to run Brooklyn Fashion
Week?

Thanks...I am a designer."

Below is the conversation that ensued! It's a quetion we always get and we diplomatically answer...

Or when is brooklyn Fashion Week?

I can tell from many of the pitches that the applicants are NOT ready... I cannot submit the queries on a business level! There is a Fascination wwith "doing a Fashion Week". Many are in fact surprised that I ask why do you want to do a fashion week?

BROOKLYN FSHION WEEK IS ABOUT BUILDING A SECTOR... simple

This Morning an article in Huffington Post " Joah Spearman: Fashion Weeks and Trade Shows: The Has-Beens of the Fashion Industry? http://j.mp/mQmRjh' came across my desk. Later I listened a designer aftre designer complained...

The fact is we need to show ... somehow designers believe the "SHOW" will be a miracle solution, when it is merely the start of a process! Should I do a fashion week... I answered that question for Top Stitches magazine, while at the same time working with local designers towards a viable solution!

Designer:- Recently I was contacted by Brooklyn Fashion Weekend. Is this run by the same people who to Brooklyn Fashion Week?

Thanks,

I am a designer.

BFW (www.brooklynfashionweek.com):-No Brooklyn Fashion Week is run by designers we secured the name as an open format with the intention of ensuring all designers had access to the use of the name in 2004/5. We subsequently explored format/s has served or serves the interest of independent designers! We do not believe as designers that the traditional fashion week is working… The Name was secured to leverage the brand potential for independents!

At the same time many independent designers are NOT positioned to leverage their creative collateral challenges we identified!

So we have thus far concentrated one on one events with a few designers We now have a program and solutions that address some of the core issues we identified! Our focus i s quality and BUSINESS of FASHION! We are determined to explore business development, Product development

branding etc and to sell on merit rather than hype or celebrity!

I will not comment on other “fashion week’, save to say that there are four Brooklyn events I know of www.Williamsburgfashionweekend.com has always contacted and informed us of their events and we share their info with designers!

Designers are the only ones who can decide if they are ready!

I simply ask the following …

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I was recently sent the info on a Global Fashion Production seminar... I responded and the following is a discourse with the Individual who pulled this seminar together!

I practice an Open Business Model and believe designers should select what they attend;- See ad and link at bottom of seminar! My response is in Green hers is in lilac!

This was one of the more honest discourses on fashion I've seen and I enjoyed the debate...

Please weigh in at our Brooklyn Fashion Week Google Group! (Yes I will give my opinion if you send stuff to my inbox... be warned!)

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Brooklyn Fashion Week is providing venues for deigners at Fashion Night Out , September 10 during New York Fashion Week as well as Brooklyn Fashion Week SS2011 and BKStylist Direct to consumers immediate Fall 2010! Designers ready to sell only!

Preparing your line to move past showcasing to sales takes some effort but can be done! The holiday Season can Be one of the most important periods in a designer's calendar!

It's the market and trade week and designers in town for the sourcing shows are invited to come network meet and discuss common issues! This evening it's production, and a serious discussion around solutions for Small Inde designers!

Final instructions will be sent to those attending!

Monday August 2nd

12 85 Fulton Street

Brooklyn New York

6-0pm ( Venue subject to change)

Designers please bring a sample garment and or look book!

Designers Interested in Brooklyn Fashion Week are invited to our networking and prep session! A How to Gude on moving beyond shows to sale! We'll discuss what needed from th emoment you decide to participate through to post show sales and marketing as well as our future plans to revitalize Brooklyn Fashion!

Event Registration Online for Brooklyn Fashion Week Designer Prep Meeting powered by Eventbrite

29/07/2010 | 5665 Hits | Print | PDF | Email

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February March, April; It's time to take care of business! This week we will run "Take 5" on February 13th to celebrate Fashion Week, and we will select a Brooklyn designer for the last scheduled run of our test for virtual trade platform. This week we also hope to make the First revelation of our Mobile platform . We are so excited!

We are always asked why we do not focus on the traditional Fashion Runway Presentation. Quite frankly they are too costly with little or no positive results for the sector we specialize in. Yes the city makes over $700 million; An effectively produced 7th Avenue production can cost $50k- $100000, but unless funded a designer can be wiped out. These shows are best suited for companies that are expecting sales in the million plus category. Which means that the designer label should be prepared to produce quantities and definitely qualities to cover those cost. We usually recommend going straight to market. In fact one of our designers was able to go to Magic, not only turn a $7000 investment into a $200,000 order (they cap for his production run) but also pick up 3 Customers for his Bespoke men's line of $4000 plus suits.

Many are swayed by the hype and press but check the numbers, the financially successful companies, seldom do shows, relying instead on sales and trade shows! We are result oriented, "quality" focused. We are "Hyper Local" and more "Boutique" and "private label", translated this means that designers are able to have shorter production turnarounds and so react better and quicker to market turns!

Translated this means that local designers will show Immediate Spring summer direct to market in May. We will have a Trade event in April for local boutiques and private Buyers. In late August/September we will schedule a spring Summer 2010 trade event with those aiming for larger markets in mind.

07/02/2009 | 8082 Hits | Print | PDF | Email

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