This question came to us ... recently...
" I was contacted by Brooklyn Fashion Weekend. Is this run by the same people who to run Brooklyn Fashion
Week?
Thanks...I am a designer."
Below is the conversation that ensued! It's a quetion we always get and we diplomatically answer...
Or when is brooklyn Fashion Week?
I can tell from many of the pitches that the applicants are NOT ready... I cannot submit the queries on a business level! There is a Fascination wwith "doing a Fashion Week". Many are in fact surprised that I ask why do you want to do a fashion week?
BROOKLYN FSHION WEEK IS ABOUT BUILDING A SECTOR... simple
This Morning an article in Huffington Post " Joah Spearman: Fashion Weeks and Trade Shows: The Has-Beens of the Fashion Industry? http://j.mp/mQmRjh' came across my desk. Later I listened a designer aftre designer complained...
The fact is we need to show ... somehow designers believe the "SHOW" will be a miracle solution, when it is merely the start of a process! Should I do a fashion week... I answered that question for Top Stitches magazine, while at the same time working with local designers towards a viable solution!
Designer:-
Recently I was contacted by Brooklyn Fashion Weekend. Is this run by the same
people who to Brooklyn Fashion Week?
Thanks,
I am a designer.
BFW (www.brooklynfashionweek.com):-No Brooklyn Fashion Week is run by designers we secured
the name as an open format with the intention of ensuring all designers
had access to the use of the name in 2004/5. We subsequently explored format/s has served or serves the
interest of independent designers! We do not believe as designers that
the traditional fashion week is working… The Name was secured to leverage the brand potential
for independents!
At the same time many independent designers are
NOT positioned to leverage their creative collateral challenges we
identified!
So we have thus far concentrated one on one events
with a few designers We now have a program and solutions that address
some of the core issues we identified! Our focus i s quality and BUSINESS of FASHION! We are determined to explore business development,
Product development
branding etc and to sell on merit rather than hype or celebrity!
I will not comment on other “fashion week’, save to say that
there are four Brooklyn events I know of www.Williamsburgfashionweekend.com has always contacted and informed
us of their events and we share their info with designers!
Designers are the only ones who can decide if they are ready!
I simply ask the following …