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As an Independent designers advocate our role is to ensure the message gets out! However from experience these rules will negate a vital aspect of the NYC landscape... unfortunately till independent designers come together and advocate for inclusion this will continue happening! Resulting in the same generic one sided view of NYC fashion that is often represented.Maybe designers will start getting their business in order and reporting their true earnings.. This was originally posted on our blog and will be posted on all our media channels... we get the word out!.

Indies can "Pop Up" just about anywhere! Too bad the criteria may keep some of the most creative out of the running! We've hosted pop ups at the Brookln Museum, Several Parks, The Federal Plaza, Yatchs, Hotels, Lobbies, gardens, Basements, backyards and back of trucks! Pop- Up is the realm of the independent and are about the "EXPERIENCE". see details below... note September is NYFW, NY Market Week, Fashion Night Out, and a host of other events

Pop Up Stores are best when created from NEED and at the core are , grassroots concepts.

So while I love the city's 2020 initiative it seems designed to exclude the very people it should be helping! $25000?- Many indies with experience in Pop-up, report about $16000 a year!

Winning New York City-based Fashion Retailers and Technology Companies Will Participate in a Rent Free, One-of-a-Kind Month-Long Pop-up Store in September

Just yesterday as I rode thru downtown Brooklyn - Fulton mall, I passed by the site that was AlBSquare Mall, I fondly rermembered "Continuum" a "pop Up store we did circa 1998/9

Pop up Stores are Grassroots...

The inherent nature of a Pop- Up store...

First it was unused or underutilized space- in this case an empty space below the escalators in the lower level of the mall Second it is quickly put together... we had 2 weeks to pull together the designers the concept etc. Hence "Pop up" .There is a unique feel or concept... in this case we pull all the abandoned racks in the mall wrapped them in fabric to create "trees" used baskets.and boxes and created a garde ; the product is unique and not available elsewhere or at an other time.... we dealt exclusively with independent designers- we did a great job, and even sold swimwear that holiday season! You need a unique feature... which we accidentallyl came across and at the same time solved a major truancy problem at the mall! ou needed marketing... we excelled at this! All on a budget of zero.. necessity made for creativity! At the end of the month we had exceeeded expectations and the "space" became "hot spot" ... management had so many offers! So while i'm excited at the city's competition I wish the creatives were able to compete. NYC Fashion needs fresh blood and ideas ad creative independents need help!

NYCEDC and STORY Launch Project Pop-Up NYC Competition

New York, June 28, 2012—New York City Economic Development Corporation (NYCEDC) and STORY today launched Project Pop-Up NYC, a competition to promote innovative retail and technology businesses by offering the winners prizes such as a temporary pop-up store, PR/marketing support, and business mentoring. Up to three winning retailers will receive a month-long retail space, beginning around Fashion Week in September 2012 and running through the end of the month within the Chelsea-based retailer STORY, with 100% of sales going to the winning companies. In addition, up to eight winning fashion technology companies will also be given space at STORY to display and promote their products, which can range from apps to enabling technologies and software, for the month of September. In addition, the winning companies will receive a tool kit of business services including, PR and marketing support, mentoring from industry leaders, and exposure at key industry events. The winners will be selected by a panel of judges including fashion designer Norma Kamali; Brandon Holley, Editor-in-Chief, Lucky Magazine; Vanessa von Bismarck, Founder, Bismarck Phillips Communications & Media (BPCM); Andy Dunn, CEO, Bonobos; and Shana Fisher, Managing Partner, High Line Venture Partners.

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About BKSTYLIST!™

18/08/2010 | 1977 Hits | Print | PDF | Email

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Fashioning IT BKSTYLE!™

june 11th 2010

Outpost Lounge

1014 Fulton St Brooklyn NY

Technology can be used in all stages of fashion Research, trending, concept and product development! production market, sales right through to customer support! What's possible, what exist, how are tehy being used and wherre while Fashion in NYC Be in 2020

What:

LED, Made on demand:-, Digital printing!, 2d code3d printed samples, cunductiive fabrics, Laser cutting samples, Materails made possible by technology!

Katherine Lee. FashionCamp's Parson's Student Liason will present her student http://kwyjibos.com

Elizabeth Fuller's FashionCamp's ITP Student
Liason life dress

Elizabeth Fuller's FashionCamp's ITP Student Liason will present her thesis project get a close up of

Life Dress itpblog.efuller.net

Dragon Skin and LED's

Bonnie Sandy And FIT Alumni initAted FashionCamp to bring together the NY's Fashion and Techcommunities and has "Mom & Pop's using Qr Codes and Tags"! scan for Fashion 202O ist report!\

download reader at gettag.mobi

About Fashioning IT BKSTYLE!™

Fashion That does something is just Cool ...

there still is little understanding between the independent tech circles as to the full extent of Fashion and it's intersection with Technology. Brooklyn Fashion Week is reaching Out to someof teh Folks we met at FashionCamp!NY And presenting as special Internet Week NY evnt

We discovered many cool product, businesses and experts in Fashion and Tech at FashionCampNYC and we'd love to share with those who love BKSTYLE!

FashionCamp is a fashion a technology Unconference held twice a year in NY and now spreading to LA, SEATTLE CHIGACO….

There are tech companies whose products and services help with

research, design, rendering, production, presentation of fashion related products. Then there are many new fashion companies that are strictly online. By far my favorite are Fabrictors and the wearable technologist and designers (books and resources) on creating clothing that utilize technology

... so Fashioning IT BKSTYLIST!™ is an events designed primarily to connect and expose these new technologies, possibilities and resources to local designers!

Our Goal is Bridging The digital Divide... We have the Ability through a partnership with Streets of New York Marketing Agency and our platform of Independent Fashion to reach New York's communities not traditionally exposed to it prolific digital offerings!

If you offer products targeted to any BKSTYLE!™ event (including technology for fashion and Business) please fill out the “Designers, Partners and Sponsors for BKSTYLE!™”

If you are in Fashion we recommend you not only sign up but attend these events... What You do NOT KNOW Can Cost You!

Participating organizations

Brooklyn Fashion Week

FashionCamp The Fashion& Technology Unconference

Street of NY Marketing Agency

Dream Face.org... more soon!

24/05/2010 | 4159 Hits | Print | PDF | Email

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HAPPY EARTH DAY BKSTYLE!

To celebrate we have we have special offers to you from our designers Even if you're not attending you can get on The BKSTYLIST... help us green our marketing and outreach.

Green is not about hype it is about a commitment to taking from the earth’s resources as little as you need, and restoring balance by giving back! While, designers are embracing these as “eco or green” to the Brooklyn designer it’s just life... what we do to survive! The “Brooklyn" Style (BKSTYLE) is really one of practicality and individual in expressions! Brooklyn has long embraced many of the ‘eco concepts as their design aesthetic”. One reason is Brooklyn’s diversity. Many of these concepts of convertible and hand worked pieces that are passed down are part of our global perspective, learned at the feet of mothers and aunts! GREEN BKSTYLE is as individual as each Brooklyn resident!

It’s a party as we Celebrate the 40th anniversary of Earth Day with GREEN BKSTYLE!™ The Free event will take place on April 22, 2010 at Outpost Lounge, 1014 Fulton Street, Brooklyn and will run from 4pm – 10p

Many Independent designers are “Green” simply as a means of survival.We shop at job end, serve markets closer to point of production. Indie designers essentially use job ends or salvage fabrics to create their product! Keeping Tons of waste from landfills! use or reuse local materials. They produce only what's needed often (on Demand) few indie designers have "excess" product at the end of the season! They speak to the consumer directly so often their designs are on point and the correct size again little waist! They use every scrap that is created and when and if an item does not sell they rip it apart and create something new!At this event we challenged designers to look at their part in restoring balance to the “EARTH’s environment”. I also asked designers to look at the collections (fabric and samples) they simply have hanging around. Before making something new what can you do whit that!; reinvent (upcycle) swap or give to a charitable cause.

Many Shade of Green....

At this event we have designers who have been committed to sustainable clothing for quite some time and some who are just looking at shifting or adding green choices. The truth is many are not sure what really is “truly green” we'll introduced you To one Young designers journey at this evening's event!

From designers we got questions is my product earth friendly... I don't do "recycled"

The current belief is that

Handmade is more the greener choice…

Vintage is greener!

Bamboo is green!

Recycling is greener!

From The Public we got comments, questions... and opinions

I love that up and coming designers are going green. What took so long.its time that we take a slower and more delicate way of making our textiles and fabaric.we need to look at the big picture.the future of life

this is a slightly revised version of discussion that evolved (and are still evolving) during the process of preparing for this event

Perceptions on green

shapes everything... many perceive that green and teh green consumer is "conservative" and boring... or creative, excentric and simply wacky... we developed ( and will continue developping a resource list) But found ourselves sending them to Ecouterre and TreeHugger!