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Our response to Can I get A Complementary Ticket! PDF Print E-mail
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Wednesday, 14 September 2011 15:43

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As NYFW rolls around we get the question Can I get A Comp to BKFW"

"Simply  put we need to understand that numbers count so If we get the sign up  early and get sponsorships the  bills are paid! Yes we can do this FREE... if not ... we'll need to pay the bills!

Today I sent a tongue in cheek answer!

Head to www.brooklynfashionfilmfestival.com sign up and share with your friends!

There are 3-4 fashion events in Brooklyn alone www.BrooklynFashionWeek.com | www.williamsburgfashionweekend.com | www.BKfashionweekend.com | www.BrooklynfashionFestival.com (not sure they  operate) in  Brooklyn, There is also www.Queensfashionweek.com | harlem fashion week | Nolcha Fashion WeekAfrica fashion Week NY | Couture Fashion Week Full Figured Fashion Week and several  Local fashion weeks have popped up across the country ...

It's about the numbers... smaller fashion weeks have the same cost and less investment!


"REAL" trade  shows traditionally DO NOT allow for consumer attendance! First up space is limited at events, but new independent shows need to cover their cost hence the tickets! In fact  Your event will not be listed on some industry list  if others not considered "trade are allowed access1 Recently "bloggers have had access.. They are Now classified as "trade' ! Things are Changing and designers want to sell and so are working on solutions!


www.BrooklynFashionWeek.com | www.williamsburgfashionweekend.com and www.Queensfashionweek.com are run by designers {not sure on the others} in response to serving their needs... as such each show has it's own unique nature

Let's face it technology and social media  has changed things, and  many new ways to sell have emerged, hence we have a "to trade" and "To consumer" component... Yes we expect designers to sell (at the  least, set up so they can sell)  designers decide what is available only to trade and what is available to consumers!


BTW contact the other individual events for their policy... 


www.brooklynFashionweek.com has concentrated on  industry related showings and presentation development!  We want our designers to sellWe are actually a support group  for designers... we provide designers with workshops and various support... including exploring new technology and better tools to show and sell!

The fact is Designers shows cost!


We're trying to make this a free live online event ... for consumers and for trade. not just entertainment... Even then space is limited and bandwidth does cost! See http://bkstyle.brooklynfashionweek.com for sample of fashion films! Trade  will be free and have exclusive access from their desk as well as be able to set  up appointments with designers - This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Yes we plan separate formats... for trade and consumers, we believe that  consumers need to understand that Fashion week is Not  just an ENTERTAINMENT event! This is a BUSIENSS presentation! Imaging the  public being allowed into the boardroom at  a Fortune 500 presentation and more-so buying tickets... Sort of circus like... Before you get defensive  many  will NOT appreciate my attendance at their professional presentations, nor my hooting hollering or snapping image  of their "brilliant" ideas and sharing to the world, before I have a chance to recoup their investment!


We also understand the entertainment value of the presentations and love showing to  CONSUMERS...


Consumer being the operative word!  Check  your closet how many pieces by local designers do you own! Look at a fashion crowd who's CONSUMING LOCAL DESIGN!  If attendees buy from  designers then  their cost is justified... In short  for us fashion is BUSINESS!  We are Looking at the best way to allow our designers to present  as well as their cost!  Designers will Pay a small fee to  help put this event on! So we need you to sign up and share with your list and encourage them to sign up and share with  their list!

Now for the consumer attendance

It will be much more than "watching  a live simulcast of a fashion film  with others... consumers will be able to shop the films as well as the designers full collections! Then there will be live salons and showings that bring the  garment  and the designer closer to you than expected! How well do you see the garments on a runway!


Real "trade" events do NOT charge attendees, the designers pay a hefty  price! Local designers CANNOT afford that price!  The average local designer will spend $4000 by the time she shows a collection.... If She does a major show that will  rise to $10000 and above and local designers DO NOT have support!  She will need another $4-5000 to bring  one item to the retail market at a competitive price point(at the least)! So many  Local designers sell but  do NOT make a Profit!


With that, I'll ask you  if a fashion show cost,  is expecting a comp "supporting" the designer. Your ticket is actually  a contribution to  building a designers brand and business... a vote of confidence as such and a significant  one to!


Spending builds the economy and this sector!



Simply  put we need to understand that numbers count so If we get the sign up  early and get sponsorships the  bills are paid! Yes we can do this FREE... if not ... we'll need to pay the bills! BTW we have sponsorship and marketing opportunities for local businesses! This e-mail address is being protected from spambots. You need JavaScript enabled to view it



As the numbers of interested  increase (www.brooklynfashionfilmfestival.com) corporations will support  allowing designers to produce, sell and yes AFFORD to cover the FULL  cost of their presentations then we won't need to comp it will be free!


As for Live events within  this these may  be licensed to individual  businesses who then  control the list! So  I'd really  love for you  to head to www.brooklynfashionfilmfestival.com sign up and share with your list!

Last Updated on Wednesday, 14 September 2011 16:51
 
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