Many local designers are independent businesses struggling to
stay alive in one of the most prolific design scenes in The world,
specifically New York ! For many it is the Mecca of Fashion, surviving
and standing out even in Brooklyn has become a challenge for the most
market savvy! Enter Demarketplace a local art project that explored the concept of a Virtual network!
As such small independent designers can collaborate and leverage their
numbers for better deals for corporations!
Streets Of New York 411 is one such corporate entity that has stepped up and is sponsorship BROOKLYN FASHION WEEK and it's BKSTYLIST!™ program! This allows designers to have a presence in city wide events such as Internet weekNy and EarthDay Celebration! Activities that would previously fall previously outside their budgets!
The relationship is not one sided however! The projects brings a
wealth of information on integrating technology from a cultural and
local perspectives! A direct result of their 28 Squared Project and involvement in FashionCamp; A contribution that is yielding significant gains to Streets of new york 411 clients extending the street distribution to Facebook and twitter! The Fact
that collectively these designers dress the very event attendees that
streets of New York Corporate Clients is trying to reach was not lost to CEO Phillip Benn!
"Despite significant gains in
Social medial and mobile marketing many are still not hooked into the
digital communication and this direct one on one marketing is still
needed... even as we prepare for the inevitable shift!"