Production, Samples makers, models, Photographers, take sewing classes, find a knitter an illustrator, who do you Know prints; how about aa fashion show venue... ?
A Vibrant Industry should be well connected! As we move towards implementing our full program the first move is to create a directory
Where can an independent designers find technical designers, production materials and notions or even models, stylist, and media support
Alexander McQueen exemplifies what we have been Preaching! Designers need to lead the way!
PR cannot replace skill and vision and in fact talent accentuates excellent PR and Social Media Marketing! I have had many calls fromdesigners about this collection! So I just had to publicly ackowlwdge it! Designers should lead not follow, especially if you're putting your work on an international stage!
A number of designers spoke to me directly or pointedout this collection!
WHen Asked Why others can't achieve the same aor similar effect! Many argued that McQueen had resources at his disposal that they did not!Not necessaily true!
We're not late- We're simply having a party of our own!
Written by Administrator
Tuesday, 10 November 2009 13:32
Last night I had a casual chat with two young women on the
subway both ( as it seems everyone in New York is) were “indie” designers. Inevitable the question cam around as to how
whether or not they were moving product and what was the best way to do so! One
adamantly insisted that social media was the best route, that it was simple upload your images and have friends comment
and share. Of course I asked about their success. Which elicited the usual, “response
has been great!”
When asked how much were you making!
The inevitable response, “we weren’t actually selling!”
There is “Product, content and audience.” Designers sell
product; Bloggers monetize content and audience… social networkers monetize
audience with other people’s content! Social media marketing agencies as
supposed to help brands sell product by increasing their audience! It is gauche
to ask about salaries and profit… a great wall of secrecy that supports what I see
as the abuse of young dreams! I am The Fashion Editor of the Calabar magazine
so I justify it as professional curiosity!
So how much is does a
designer have to make to be successful!
The challenge is cutting cost so that they can see a profit! Designers
who have gone through our program do! Many without even fully adapting the
program! Brooklyn Designers can gross six figures and above annually! To which
one young designer replied not in your firstyear! It can and has been done…
in the first year!
Open up our program to designers who want to show a collection in February
so that they can sell and see a profit simply use our contact form and inquire
about our apprenticeship program
Graphic
artist Louis Narcisse has considerable experience creating Clothing that
sells! Creating a line with a positive cultural message was not
difficult enough adding and taking on an ethical conscious was an added
challenge we threw his way! Not only does he offer a green line of Earthy and body friendly organic jersey
knit cotton in a substantial weight! He is also donating half his
proceed to our ss2010 Haiti project that aims to help survivors in Haiti!
In his words:- "Our path back to greatness should chart a course that
restores our respect for mother earth in very practical terms."
Where Can I find...
When asked how much were you making!
