New York, NY (April 8, 2010) – BROOKLYNFASHIONWEEK.COM invites you
to shop, see, sample, sip and discuss how to add some "green" to your
style while meeting with local designers. The event will take place on
April 22, 2010 at Outpost Lounge, 1014 Fulton Street, Brooklyn and will
run from 4pm – 10pm.
Brooklyn Fashion
Week has invited designers to be a part of the movement toward more
sustainable marketing and production. Designers already registered to
show, include; "Trudy Miller Layers," which provides an easy answer;
Bweela Steptoe brings the Art of Couture; Melissa Lockwood - explores
salvaged style; Storm's Den takes on eco-Lingerie; Earthasm - gives us
sensuality au natural; Embrace da BSs... the practicality of "Open
Style" and distributed production!
The Hot Love
Movement The Hot Love Movement is committed to spreading sustainable living by offering
stylish organic apparel. From t-shirts made of organic, sweat-shop
free cotton using non-reactive dyes and water-based inks, to bags made
out of organic cotton and eco-friendly hardware, we are committed to
using materials in a way that promotes our ecological system. They
constantly strive to foster a community full of forward thinkers
connected by a common goal of replacing the status quo. Look Good. Do Good. ™ Customer
Service http://my.28squared.com/brooklynfashionweek
February March,April; It's time to take care of business! This week we will run "Take 5"
on February 13th to celebrate Fashion Week,
and we will select a Brooklyn designer for the last scheduled run of our
test for virtual trade platform. This week
we also hope to make the First revelation of our Mobile platform . We are so excited!
We are always asked why we do not focus on the
traditional Fashion Runway Presentation. Quite frankly they are too costly with
little or no positive results for the sector we specialize in. Yes the city
makes over $700 million; An effectively
produced 7th Avenue production can cost $50k- $100000, but unless
funded a designer can be wiped out. These shows are best suited for companies that are expecting sales in the
million plus category. Which means that the designer label should be prepared
to produce quantities and definitely qualities to cover those cost. We usually
recommend going straight to market. In fact one of our designers was able to go
to Magic, not only turn a $7000 investment into a $200,000 order (they cap for
his production run) but also pick up 3 Customers for his Bespoke men's line of $4000 plus
suits.
Many are swayed by the hype and press but check the
numbers, the financially successful companies, seldom do shows, relying instead
on sales and trade shows! We are result oriented, "quality" focused. We are
"Hyper Local" and more "Boutique" and "private label", translated this means
that designers are able to have shorter production turnarounds and so react
better and quicker to market turns!
Translated this means that local
designers will show ImmediateSpring summer direct to
market in May. We will have a Trade event in
April for local boutiques and private Buyers. In late August/September we will schedule a spring
Summer 2010 trade event with those aiming for larger markets in
mind.
Social Networking is not new to the independent designer, nor for that matter is social shopping. It is how we in Brooklyn have sold for the last two decades that i have been around! What's different is the digital and mobile components that are emerging! Simply checK for 'Brooklyn Fashion Week' or "Brooklynfashionweek".
We do not mean to tease but our marketing launch scheduled for the early part of August, will present a social shopping and networkig format! Register to receive update
In the coming weeks we will update our profiles on all these sites but the best place to get info is right here. Traditional press. as well as Bloggers on fashion, brooklyn lifestyle and business please register for access1
Learn to use Social Media and New technology to Design Online!
Sew Social an Online Design Workshop from Brooklyn Fashion Week, starts
during social Media Week NY, and runs through February.
The project hosted at www.28squared.com explores how Technology affect how we "do"
fashion... Showing & Selling, Sourcing, Design... even Teaching
and Training. It looks at the Global implications of access and the
challenges in new opportunity!
Brooklyn Fashion Week presents:-
You
can have one of these in your closet in a color of your choice, custom
made to your sizesimply by signing up for a VIP (Free) ticket and
responding if selected! During Feb 1-5). One per day!
Sew Social is a fun interactive primer into Fashion using Technology! During the month attendees move from research through product development, marketing, sales and distribution, using social media and tech tools! They are able to define and develop core concepts from which to build a prototype that not only fits design the directives, but serves consumers needs and sets them apart as a unique and vital product!
Simply put design the clothes you WANT to wear!Oh yeahWe’ll learn about technology too... We're all using social media to connect and market, how much can we use these tools to develop a fashion Line! Time/Date Launch Monday Feb 1st 10 am ONLINE at Social Media WeekNY which means You can attend from any corner of the globe!
We explore several tools and options that are open sources and or free
There are two segment, open assignments that attendees participate in during the day! As well as a live sessions Paid Attendees are designers and meet to discuss on a special network!
Our customers 'VIP" section is free we go to them for approval directives as to their needs, from time to time they vote!
During Social Media week they will have a chance tell us ( and the world) what they want in their clothing...
Why
As we prepared for 28squared and spoke to designers around the world It became evident that they lacked basic information about technology and advancement! we're fortunate in NY and now LA to have FashionCamp and a great Tech community designers have been using many of the techniques it's time to apply the technology!we needed to include designers from around the world and Online provided that opportunity!
Fashion design is not just about marketing! It takes work skill and knowledge! Hits and clicks are great but at the end of the day you need to sell and show a profit! There are several tools that can help a designers cut cost a from concept right through to delivery! Using all these and deciding what works is a challenge at the least!
Will we actually Create garments?
Yes:- that's the fun part we'll explore what open means in terms of creative license and the 'pros and cons'. since this is a group project the Group will decide the final boundaries of that license... in fact you'll get practical crash course on digital design as it relates to fashion1!
But I've never sewn...
not all designers sew! It helps to understand the elements of design, but we're borrowing heavily from the custom design tradition! Design is about creating to solve a pain or add pleasure. A designers needs to understand the problem (or task at hand) and create solutions! They then need to communicate that to a skilled technical team! We're doing an immediate wardrobe collection for Spring/Summer. you'll be surprised at what's possible!
Week1;- Research to prototypes:-Vote February 5th, 1pm-4pm
A Social Media Week Ny Special. Over five days, learn to pull the elements of a line together as we work on an open source collection! Share with others as we brainstorm, daily. Geared to introduce you to the design process! Join us at night as we discuss our ideas, contribute, vote and shape the collection! February 5th, 1pm - 4 pm present your contributions online and an audience of your peers will vote! Sew Social is the educational aspect of 28Squared.com, a project designed to give first-hand experience of social media tools. The final collection will be created and presented later in the month during Fashion Week, online and live at FashionCampNY. There is a $25 fee! All profits go toward Haitian Disaster Relief. Visit site for other disaster relief efforts!
This package closes January 29th, 2010:- All Profits To Haiti Relief Efforts
Whats the difference between Free and paid!
Want to talk style and your needs and to add your opinion to what is creted that is free! You'll even have a say as your opinion will be considered!
The paid program is about professional learning. and resources! We do not expect everyone to opt in and that is fine!
But those who do will get an opportunity to experience skillsets that even many skilled designers have not explored! But More so We raise money to benefit orur communities!
"It's just .... Sew Social"
So You Want to Design ?
Starting January 31st there is a $15 per week for the workshops!
OutLine
Week 1
What’s your Desire, Direction, Destination, Details Color, print, Silhouette, Fit & Finish, Communicate your design! Sketch, Drape and tell me a story! Join us at night as we discuss our ideas, contribute, vote and shape the collection! February 5th, Present your contributions and join us online as an audience of your peers will vote for the designs, 1pm - 4 pm! There is a $15 fee! All profits go toward Haitian Disaster Relief. Visit site for other disaster relief efforts! Registration Closes January 30th
Week 2
From Prototype to Product... subtle difference but an important one, what goes into taking an item onto the retail floor,
Week 3
Modern Businesses, modern solutions: as the sample as are produced, We'll look at changing online business models and a frank discussion on pros and cons. Where an d how to produce We'll even have a final "Fashion Showcase" of course, online, using social media tools.( BTW It's FashionWeek in NY)
Week 4
We've showed now it's time to sell:- At least in theory... we'll discuss Social media marketing, Social shopping, can an open business model work!
Location
ONLINE:- Attendees will be sent the access to our online workgroups!
About The Lead designer! Bonnie Sandy takes on the role of lead designer and brings to this 30 years in fashion, and a collection partern, and a team of resources1. 28 Squared is the latest phase in a project exploring technology in fashion since started in 2003!
About Sew Social is the educational aspect of 28Squared.com, a project designed to give first-hand experience of social media tools. Package includes online events! The project and collection will be discusses and presented at FashionCampNY. Registration is separate!
About Open Style- All submissions by participants will be available under a creative commons non commercial share alike license! Final collection read more
"Relief is just... "SEW SOCIAL"
Sewers and crafters we all have extra product or supplies that can be made into product! We're asking you to collect and turn the excess lines; from designers and crafters (or any local companies) into cash toward relief efforts! We are securing a space and will donate all profits to local charities!
Social Networking
